Brand extension
Brand extension: a product line extension marketed under the same general brand as a previous item or items. To distinguish the brand extension from the other item(s) under the primary brand, one can either add a secondary brand identification or add a generic. A brand extension is usually aimed at another segment of the general market for the overall brand. (See family brand and individual brand.)
Source: http://homepages.wmich.edu/~brogowic/NewProductsManagementGlossary.doc
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Author of the text: Crawford & Di Benedetto
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