Introductory stage of product life cycle
Introductory stage of product life cycle: the first stage of the product life cycle. The new product is introduced to the market, sales are slow, promotion is usually heavy, costs are accumulated, and expectation is focused on determining when and if the product will soon enter the second (growth) stage of the cycle.
Source: http://homepages.wmich.edu/~brogowic/NewProductsManagementGlossary.doc
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Author of the text: Crawford & Di Benedetto
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