Product use test
Product use test: one of several key evaluation steps in the product development process. Involves giving some of the new product to persons or firms in the intended target market and asking them to use it for a time and report their reactions to it. The purposes of a product use test are to (1) see if the item developed by the organization has the attributes prescribed for it, (2) learn whether it satisfies the market needs identified during the ideation process, and (3) disclose information about how and by whom the item is used.
Source: http://homepages.wmich.edu/~brogowic/NewProductsManagementGlossary.doc
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Author of the text: Crawford & Di Benedetto
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