Technology-driven
Technology-driven: a new products strategy or operation based on the strength of a technology. Technology yields new products, which are then offered to the market. Market-driven is the alternative form of thrust. Dual drive uses both at the same time and is the preferred form today.
Source: http://homepages.wmich.edu/~brogowic/NewProductsManagementGlossary.doc
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Author of the text: Crawford & Di Benedetto
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