Audiovisual services in the Uruguay Round
Audiovisual services in the Uruguay Round: a contentious sector in the Uruguay Round services negotiations, with the European Community and the United States the main actors. The European Community, like many other participants, felt that it had important cultural interests to protect. The United States, on the other hand, has long been a major exporter of audiovisual services. It already enjoyed very good access for its audiovisual services. It vigorously sought the removal of remaining market access barriers. It contested the extension of the local quota regime outlined in the European Broadcasting Directive to new technologies, transmission mechanisms and distribution channels since this might cut it off from markets expected to expand rapidly as the new technologies and new services become more commercial. A lesser irritant for the United States was the European practice of taxing cinema admission to subsidize local film production. These disagreements caused audiovisual services to be the only major services sector without any sectoral annex to the GATS at the end of the negotiations, though the GATS provisions of course apply to this sector also. Very few Uruguay Round participants made good commitments in this area. The question of covering new services and new technologies by the Broadcasting Directive remained unresolved until March 1995 when the European Community decided not to expand its scope to new services. See also audiovisual services and cultural identity.
Source: http://ctrc.sice.oas.org/trc/WTO/Documents/Dictionary%20of%20trade%20%20policy%20terms.pdf
Web site to visit: http://ctrc.sice.oas.org
Author of the text: W. Goode
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